AXA reignites its sponsorship strategy and is proud to join forces with one of the most famous names in sport.
The multi-year partnership with English Premier League legends Liverpool Football Club (“Liverpool FC”) sees AXA become the club’s Official Global Insurance Partner.
In addition to providing excellent global brand visibility and raising AXA’s profile among sports fans around the world, the partnership is particularly good news for football supporters in Asia, as it includes a number of exclusive events that will take place in AXA’s core markets within the region. These will include various mass participation events around the region, as well as unique opportunities to get closer to the team.
Building on their shared values, AXA and Liverpool FC will create innovative experiences for clients, partners and fans in Asia, as well as making meaningful contributions to the local communities in which they both operate. Working closely with Liverpool FC’s players, manager, coaches and health professionals, AXA will also create unique and relevant content that will help support the shared goal of promoting a healthy lifestyle, delivering on the AXA brand purpose of empowering people to live a better life.